Managing an Online Presence in a Small Brokerage

As a small commercial real estate brokerage, managing your online presence is an important part of staying competitive in today’s digital marketplace.

Having a strong online presence can help you attract new clients and build relationships with existing ones. However, it can be difficult to know where to start. Here are some tips for taking control of your online presence and growing your business.

1. Create a Professional Website: A professional website can be one of the most powerful tools for promoting your business. Make sure your website is up-to-date and easy to navigate. Include information about your services, contact information, and a portfolio of your work.

2. Optimize Your Social Media Presence: Social media can be a great way to connect with potential clients and stay connected with existing ones. Create accounts on relevant platforms such as LinkedIn, Twitter, and Facebook. Post regularly and engage with your followers.

3. Utilize Online Advertising: Online advertising is a great way to reach a larger and more targeted audience. Consider setting up a Google Ads campaign or utilizing social media ads to reach potential clients.

4. Build Relationships: Networking is an important part of any business, and the same is true for a small commercial real estate brokerage. Attend local events, join relevant online groups, and reach out to potential clients.

5. Monitor Your Online Reputation: Make sure you are monitoring your online reputation. Set up Google Alerts for your business name and respond to any reviews or comments in a timely manner.

By following these tips, you can take control of your online presence and create a strong presence in the digital marketplace. Having a strong online presence is an important part of staying competitive and growing your business.