How to Gain Edge With Custom Data Visualization for your Commercial Real Estate Website

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Data visualization is an increasingly popular tool for commercial real estate professionals looking to gain an edge in their industry. With the right data visualizations, you can give visitors to your website a better understanding of the commercial real estate market, which can help them make more informed decisions. In this article, we’ll cover how to gain an edge with custom data visualizations for your commercial real estate website.

1. Know Your Audience

The first step to creating effective data visualizations for your commercial real estate website is to understand who your audience is and what they are looking for. Different types of data visualizations will be more effective for different types of viewers. For example, investors may be more interested in graphs and charts that show the historical performance of properties in the area. On the other hand, prospective tenants may be more interested in maps and images that show the location of properties and their proximity to amenities.

2. Choose the Right Type of Visualization

Once you understand who your audience is and what they are looking for, you can begin to choose the right type of data visualization. There are several different types of data visualizations you can use, such as maps, charts, graphs, and images. Depending on the type of data you have, you may want to use one type of visualization or a combination of different types.

3. Use the Right Color Scheme

The right color scheme can make a huge difference when it comes to data visualizations. Different colors can evoke different emotions and draw attention to certain elements of the visualization. For example, using lighter colors can draw attention to the overall shape of a chart or graph. On the other hand, using darker colors can draw attention to individual data points.

4. Keep It Simple

Data visualizations should be easy to understand and interpret. Too much information can be overwhelming and can cause viewers to lose interest. Try to keep data visualizations as simple as possible and only include the most important information.

5. Test and Iterate

Data visualizations should always be tested and iterated upon until they are as effective as possible. Test different types of visualizations and different color schemes to see what works best for your audience. You can also use analytics tools to track how users interact with data visualizations to get an idea of what works and what doesn’t.

Data visualizations can be a powerful tool for commercial real estate websites. By understanding your audience and creating effective data visualizations, you can give visitors to your website an edge in understanding the commercial real estate market. Follow these steps to create custom data visualizations for your commercial real estate website and gain an edge in the industry.