An Exciting New Custom Website Theme:

I’m happy to announce the completion of a brand new website project that recently went live:!

The launch of this website marks an exciting milestone, and I couldn’t be happier with how it turned out. I wanted to take this opportunity to share a bit about the project, the challenges I faced, and the incredible experience of working with Jack, the owner of Jack Seed Co.

The Project: is an e-commerce website for Jack Seed Co., a cannabis and hemp seed breeding farm based in Michigan, USA. The company is dedicated to breeding cannabis and hemp seeds to preserve the quality of the species for humanity to enjoy growing​. The seeds sold on the website contain less than 0.3% THC, making them compliant with current hemp regulations in the US.

As a web designer and developer, I was tasked with building a custom WordPress theme based on WooCommerce to facilitate the e-commerce functionality of the website. I also implemented a few custom functions to enhance the user experience and meet the specific needs of Jack Seed Co.

The Design: Bringing Jack’s Vision to Life

One of the most enjoyable aspects of this project was the design process. I worked closely with Jack to create a website that not only showcases the company’s products, such as the “Michigan OG” hybrid, but also reflects the brand’s ethos and mission. The design features a clean and modern layout with a focus on visual elements, including vibrant images and videos of the farm.

In terms of color choices, I opted for a palette that complements the natural tones of the farm and the products. The color scheme creates a sense of warmth and approachability, which aligns with Jack Seed Co.’s commitment to preserving the quality of cannabis and hemp species.

It’s important to note that while I was responsible for the overall design and layout, the logo for Jack Seed Co. was provided by another talented designer. The logo is a key element of the brand’s identity and adds to the overall aesthetic of the website.

The Launch: A Fitting Celebration

As a fun coincidence, the website went live on April 20th (4/20), which is a date commonly associated with cannabis culture. This added an extra layer of excitement to the launch, and it was a pleasure to see the website go live on such a fitting day.

A Wonderful Collaboration: Working with Jack

One of the highlights of this project was working with Jack, the owner of Jack Seed Co. I was introduced to Jack through a mutual friend, Niko, who I often take photography trips with. Jack’s passion for his farm and business is evident, and it was a joy to collaborate with someone who is so dedicated to their craft.

As a side project outside of my usual area of expertise in commercial real estate marketing, working on presented a unique and rewarding challenge. I am grateful for the opportunity to contribute to the growth of an amazing farm and business.

I’m incredibly proud of the work that went into the creation of, and I’m delighted to add it to my portfolio. Whether you’re a gardening enthusiast or simply curious about cannabis and hemp cultivation, I encourage you to visit the website and explore the offerings of Jack Seed Co.

This project has been a wonderful journey, and I’m looking forward to future collaborations and opportunities to create meaningful digital experiences.

Thank you for reading, and as always, stay tuned for more updates on my design and development projects!